Project info
SCTE·ISBE is the leader in standards development for the cable industry. The organization provides standards and certifications across the entire span of related areas of expertise. But it also serves as a outlet for networking, learning, and sharing industry expertise. In addition to documentation and educational tools, SCTE hosts Cabletech EXPO, a premier annual event for both members and non-members. As a non-profit entity whose board includes companies like Comcast and Charter Communications, the client is under constant pressure to deliver maximum value from the products and services it offers. Several prior attempts to automate core business functions and move them to the cloud had failed. The client had a strong in-house IT team but no authoritative plan for the future, and was rapidly losing ground to competitors due to the accrual of technical debt.
Platforms
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Mobile
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Tablet
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Desktop
Awwwards
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Best Services
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Best Website
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Best Agency
Our role
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UX/UI Design
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Web Development
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Motion Design
Reimagining SCTE from core up.
This broader initiative was intended to yield a dramatic change in the efficiency and perceived value of the client's business processes. Its scope included a complete overhaul of user interfaces for the client's key products, and collaborating with the client's internal teams to create new user experiences for all of its member touchpoints. These various applications and website consoles had to be capable of sharing infrastructure, source code, and API endpoints to the fullest extent possible, but traditional approaches to data storage, computation, and integration simply weren't up to the task. Due to both the complexity of the data manipulation required, and the aging nature of its satellite systems, SCTE needed a game changer. Because previous efforts had failed, the client was well behind schedule, and was understandably skeptical of new partners.
Baked in simplicity and scalability
The client elected to begin with a project that was somewhat narrow in scope, but which required advanced calculation and algorithm development capabilities. These skills would be critical to the successful realization of its new online presence, so they made a logical place to start. Redsqware first worked with the client to create a completely new product – a web application that leveraged member activity, certification, and learning to provide them with a personal performance dashboard. We helped the SCTE team to establish the raw formulas used to determine personal progress and performance against the average individual in their particular skill set. The dashboard also identifies areas which may need improvement, shows users how they used their career development time, and offers LMS coursework available for purchase intended to help the user.
A complete website ecosystem
The most complicated and resource intensive project was the client's new website. Interface limitations, third party dependencies, unstable API resources, and corrupted data were just a few of the symptoms of technical debt that constantly required attention. The Society's legacy web presence encompassed an LMS, web store, private study programs for corporate partners, video on demand, downloadable documentation, a resource library, a community of member chapters, personalized calendars, calculation tools, and numerous other features cobbled together from aging or incomplete third party systems. SCTE.org was in dire need of a reinvention to increase user engagement, dramatically reduce cost of ownership, and centralize business-critical online functions. By automating the migration of existing content and redirecting users from old pages to new according to perceived intent, approximately 2,400 pages of valuable content was made available within the new system. Survey capability was used to learn whether or not members were satisfied with the new website experience, and to guide the continuous improvement process by the client's internal teams. To give SCTE the capabilities and efficiency necessary for longterm growth, Redsqware specified a microservices architecture that allows each feature to be excised and/or edited to readily match emerging business requirements. Creating custom API endpoints for data translation allowed our developers to gradually phase out old software in favor of a new consolidated system backed by a React-based visual CMS and the power and flexibility of AWS.
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